Born and raised in Mumbai, Maharashtra to a Sindhi family, Anita Dongre studied fashion design at SNDT college located in Mumbai. Her mother Pushpa Sawlani who was a skilled artist used to stitch clothes for Anita and her 5 siblings when they were kids, which motivate her to take a step towards her passion. She pursued a Degree course in Fashion designing. Dongre launched her jewellery brand Anita Dongre Pink City, which also features under House of Anita Dongre.[3][4] In the year 2015, And Designs India Limited re-branded itself as House of Anita Dongre. House of Anita Dongre currently shelters AND (western wear), Global Desi (boho-chic brand inspired by the folk tales of India), and her signature label ANITA DONGRE. She has recently introduced Anita Dongre Grassroot to her fashion house, which is a sustainable and luxury pret label. She is also the founder of Pink City, a handcrafted jadau fine jewellery brand. Dongre’s brother and sister handle the operations of the business, while she focuses on the design front. She features as the Chief Creative Officer of the company. Dongre is a vegan activist and a member of the animal rights organisation People for the Ethical Treatment of Animals (PETA). All her products are cruelty-free, namely she does not use any leather or cashmere in any of them at House of Anita Dongre.